The Department of Health and Social Care says the ban is meant to further protect children's health. High-caffeine energy drinks have been linked to health concerns in young people, and this move stops shops from selling them to under 16s from April 2027.

Giving the ban a set start date rather than immediate effect suggests it is meant to give retailers and suppliers time to adjust. For families, it means fewer opportunities for children to buy these drinks on their own once the rule takes effect.